Gen Z approaches major life milestones differently than previous generations, prides themselves on their individuality, and lives their life in a constant state contradiction. We highlight the ways in which brands can lean into the contradictions in order to better understand and market to this generation.
Download the White PaperThe fan experience as we know it has been permanently and fundamentally changed. As the industry navigates this shift, we identified the importance of digital community spaces for fostering conversations and connections for consumers and brands alike. We sought to understand why social engagement matters for brands by exploring the relationship between social engagement and the purchase funnel.
Download White PaperWith live sports coming to an abrupt halt, the sports industry has been faced with the challenge of providing some sense of normalcy through entertainment. Without a playbook to follow, we’ve been focused on creating our own. We sought out to provide insight into the consumer and consumption impacts of this global pause and illustrate how to collectively fit into this new normal.
Download White PaperWe’re at an interesting inflection point as it relates to inclusivity, empowerment, and equality in the world of sports, especially as it pertains to gender. For Heartbeats v5, we sought to improve our understanding of women, how they define their individual interests and connection to sports, and what characterizes their fan experience.
Download White PaperAs Millennials grow up, Gen Z are coming into their own and are starting to make waves. In order to better prepare ourselves and our brand partners for this influential wave of consumers, we partnered with YPulse to investigate how Gen Z spends their time on and offline and uncovered which products and brands currently define them.
Download InfographicThe new age of soccer fandom is on the horizon. To help brands and marketers understand the growing opportunity from soccer, we explored the U.S. soccer fandom experience: fandom drivers, fandom amplifiers, fandom barriers, and receptivity to brand involvement.
Download InfographicMay 2018’s Supreme Court decision made sports betting a state-by-state issue. But what does it mean for consumer attitudes and behaviors? In Heartbeats v3, we uncover how younger fans are embracing sports betting.
Download White PaperSneakers have become ubiquitous with athlete swagger, and B/R attracts a multitude of style enthusiasts that have a broad swath of interests in and around sneaker culture. Heartbeats v2 examines trends in the sneaker industry and evaluates the different consumer archetypes that are driving purchase and changing the way we think about street style.
Download PresentationThe NFL draft is one of our most engaged time periods of the year. This report analyzes the various psychographic states that a B/R user experiences before, during and after the draft and provides recommendations on how best to tailor advertising messages during those periods for maximum effectiveness.
Download Presentation
